Cengage Learning Sr. Marketing Communications Manager in Temecula, California
Cengage | ed2go, a leading provider of online learning solutions for over 2,000 educational partners around the globe, is seeking a Sr. Marketing Communications Manager to focus on company-wide internal and external marketing communications and promotions.
We looking for an experienced marketing professional to lead the development and execution of data-driven marketing strategies designed to meet and exceed the revenue goals for the Academic and Workforce market segments. A successful manager will partner with colleagues in the sales and product functions to develop go-to-market strategies that help drive the growth of the ed2go business. This position also provides leadership and day-to-day management for a team of marketing professionals and helps direct their efforts to apply consumer, market, and competitive data to decision making in order to create and launch integrated marketing programs that consistently promote the ed2go brand and products, engage prospects, and generate leads.
Critical to the role are the ability to think creatively and strategically to solve problems, apply data to decision making, and translate knowledge of the higher education market into results. As a member of the marketing leadership team, the Sr. Marketing Manager supports the head of marketing and partners with other leaders to meet strategic business needs by leading various cross-market or company-wide initiatives as requested.
Oversee the development of data-driven product programs with the purpose of generating new sales leads for the company; as well as design programs that turn interested, qualified leads into successful customers
Lead the creation of market-level messaging strategies by staying current with consumer and competitive insights, and marketing trends; influence product-level positioning and marketing efforts
Partner with Product Management and Sales to bring new products to market, introducing enhancements/updates, and grow share of mature resources
Guide the efforts of the marketing managers, specialists, and designers to ensure campaigns are executed on time and within budget
Help establish departmental best practices around the targeting and segmentation of campaigns to ensure we’re reaching the right customer with the right message, at the right time
Keep ed2go leadership and market stakeholders apprised of what’s driving results
Partner with business analyst, Sales, and Product to understand the impact of marketing programs on the business, with an eye toward continuous optimization of lead-gen programs; be a champion for understanding and sharing the output of your team
BA or BS required along with 8 or more years of progressive experience in B to B marketing, or an equivalent combination of education and relevant work experience
Experience in the publishing and/or information industry market(s)
Experience with marketing automation platforms to deliver email marketing and other content
Excellent interpersonal skills with effective and positive leadership qualities
High level of creativity and out-of-the box thinking
Self-starter with excellent problem-solving and analytical skills
Strong written and verbal skills
Job Locations US-CA-Temecula
Posted Date 1 week ago
Requisition ID 2017-3893
Job Function Marketing